At Central Apartment Group, our dedicated team focuses on delivering exceptional hospitality management and memorable guest experiences, while at Central Development Corporation, our experts drive innovative property developments with a commitment to quality and community impact—together, we blend service excellence and visionary construction to shape thriving spaces for today and tomorrow.
Sid Knell, CEO and founder of Central Apartment Group, Prime Group Australasia, and Central Development Corporation, has over 35 years of experience in real estate. A former Duntroon-trained military officer, he has developed 26+ serviced apartment hotels and leads major residential and commercial projects with strategic vision and innovation.
John brings extensive experience in law, property, and hospitality to his role as Business Development Manager. Based at head office, he drives strategic growth across Prime Group Australasia and Central Development Corporation, focusing on partnerships, project opportunities, and investor engagement to support the ongoing expansion of the group’s portfolio.
Mark Richards, BA LLB (Hons), is Group General Counsel & Commercial Manager at Central Apartment Group and Central Development Corporation. With expertise in real estate operations, he leads strategic planning, delivers cost savings, and drives efficiency. Mark is known for legal insight, innovation, and building strong teams and partnerships.
Paul is Lead Architect for Central Development Corporation and Prime Group Australasia. As founder of Interworks Architects, he brings over 20 years of experience delivering commercially focused design outcomes. Paul supports major projects with practical, market-aligned architecture for developers, operators, and property owners across residential, retail, and mixed-use sectors.
Aaron oversees hotel builds, extensions, and major redevelopments for Central Development Corporation. Aaron leads a highly skilled, experienced team delivering residential, commercial, and mining accommodation projects. Aaron is one of Australia’s most experienced modular and volumetric construction professionals, excited to bring this world-class expertise and innovation to the CDC talent pool.
Robert Sumpton is an experienced hospitality professional, previously co-owner of Quest Narre Warren, which earned Franchise of the Year for outstanding service. Now at Central Apartment Group’s Brisbane Head Office as Operations and Liaison Manager, he supports site teams, ensures compliance, and helps maintain high accommodation standards and brand consistency nationwide.
With over 40 years in the building industry, Stephen brings hands-on trade knowledge and leadership in maintenance and warranty management. A registered supervisor (QBCC & NSW), he’s known for his positive approach, problem-solving skills, and strong customer and project delivery focus, consistently ensuring quality outcomes across all projects.
Greg is a seasoned Sales & Marketing Manager with decades of experience in strategy, sales, and risk consulting. Backed by an MBA in International Marketing, he specialises in SEO, research-led planning, and coaching, combining academic insight with practical expertise to drive growth and lead high-performing marketing and sales teams.
Peter is a marketing and digital media professional with expertise in property, video production, graphic and web design. At Central Development Corporation, he supports construction and hotel projects, drives brand and communications strategy, and manages digital infrastructure to ensure seamless web, video, and content integration across platforms.